Since the primary aim of Juicy!'s swag bag is to bolster brand recognition, the shirts must appeal broadly across their diverse customer base, spanning from high school students to fast-paced adults. It was crucial to avoid polarizing designs and instead nod at current trends without becoming overly niche. To achieve this balance, the shirt designs were kept straightforward, featuring elements that directly reference Juicy! Platters. This ensures that the shirts are not only attractive, but also align with the tastes and preferences of their customers, so the shirts will be worn. A sticker design is included as well.