Vigilant, a respected player in the cloud transformation industry, faced the challenge of redefining its brand strategy and identity in a highly competitive market. With a focus on Oracle applications, a commitment to quality, and a dedication to exceptional customer service, Vigilant had all the elements of a successful brand. However, the challenge was to communicate this effectively to large-scale enterprises who would hire them for their services. They also wanted to enhance differentiation from competitors, and reposition the brand for future growth.